For small and medium-sized businesses
Salda Consulting gives SMEs the market research, sales support and customer relationship management that larger competitors take for granted. Start with a single project, or let us work alongside you on an ongoing basis.
Our core services
Most small businesses have a great product but little time for research, outreach or follow-up. We take that work on, so you can make decisions with evidence and spend your time on the business itself.
Clear, practical answers to the questions that decide where your business goes next.
An extra pair of hands for the parts of selling that usually get dropped when you are busy.
Winning a customer is only the start. We help you look after them and learn from them.
Ways to work with us
Choose what fits your stage. Many clients start with a project and continue with a retainer once they see the results.
A defined piece of research with a fixed scope, timeline and price, delivered as a clear report with recommendations.
We act as your outside sales and customer relations team, working for you continuously and connecting you with new customers as they appear.
Digital marketing analysis
We look at every digital channel you use, measure what works, and give you a short list of changes that will make the biggest difference.
Speed, mobile experience, structure, messaging and how easily visitors can contact or buy from you.
Keyword research, on-page and technical SEO, backlinks, and Google Business Profile for local visibility.
Google Analytics 4 and Tag Manager set-up, goal and conversion tracking, and clear dashboards.
Google and social ad accounts reviewed for wasted spend, targeting, creative and return on investment.
Audience, content performance, posting rhythm and engagement compared with your competitors.
List health, segmentation, campaign results and automated follow-up sequences.
What your content says, who it reaches, and which topics and formats bring in real enquiries.
Where visitors drop off on the way to an enquiry or purchase, and what to test to improve it.
How your search ranking, ads, pricing and social presence compare with the businesses you compete against.
Online reviews and brand mentions monitored, with simple ways to collect more positive feedback.
From first search to repeat purchase, where customers find you, hesitate and come back.
Monthly or quarterly reports with priorities, budgets and a realistic marketing plan.
How we work
A free intro call to understand your business, customers and goals.
We agree what we will do, the timeline and the price before any work begins.
We gather the evidence, then start outreach, follow-up or analysis as agreed.
Regular updates in plain English, with clear next steps each time.
About Salda
Salda Consulting is a UK consultancy that works with owner-managed and growing businesses. We combine international market knowledge with local insight and a well-built network, so our clients reach customers they could not reach alone.
You deal with a small, accountable team rather than a large agency. We tell you what the evidence says, even when it is not what you hoped to hear, and we agree the scope and price up front.
Get in touch